BT's on-demand service BT Vision will offer movies on a new premium subscription channel.
The company is partnering with Universal Pictures to launch a UK version of the studio's Picturebox fim subscription service which has already rolled out in Poland and Singapore.
(EDIT: This is the third UK platform for NBC's PictureBox service - it after debuted on Top-Up TV Anytime in 06 and Tiscali TV in 07. From ChunkyMonkey, Forums)
PictureBox will have 28 titles at launch on May 5th, including Atonement, The Bourne Ultimatum, The Kingdom, Knocked Up, Hot Fuzz and Elizabeth: The Golden Age.
More titles from Universal Pictures, NBC Universal and third parties will be added each week.
BT Vision's commercial director of TV Services Mark Watson said of the launch: "PictureBox represents a significant new development for BT Vision, and we are confident that the combination of current and library titles, refreshed on a regular basis, will prove highly popular with our customers."