YouTube.com Accounted for Nearly Half of All Videos Viewed Online LONDON, U.K., June 25, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 27.4 million U.K. Internet users viewed 3.5 billion videos online in March 2008. comScore Video Metrix, which was the first to market in the U.S. more than two years ago, has become the leading service for online video measurement and is the only service of its kind in the U.K. Google Sites Ranks as Most Popular Online Video Viewing Property Google Sites, driven by the popularity of YouTube.com (which accounted for 99 percent of all videos viewed on the property in March), attracted a 48-percent share of all online videos viewed in the U.K. BBC Sites ranked second with a 1.2-percent share, followed by Fox Interactive Media (0.9 percent share), Microsoft Sites (0.7 percent share), Yahoo! Sites (0.6 percent share), and French video sharing site, Dailymotion.com (0.4 percent share). Top U.K. Online Video Properties* Ranked by Videos Viewed March 2008 Total U.K. – Age 15+, Home & Work Locations** Source: comScore Video Metrix Property Videos (000) Share (%) of Videos Total Internet 3,500,627 100.0 Google Sites 1,681,887 48.0 BBC Sites 42,417 1.2 Fox Interactive Media 29,748 0.9 Microsoft Sites 25,287 0.7 Yahoo! Sites 19,975 0.6 DAILYMOTION.COM 15,590 0.4 VEOH.COM 15,070 0.4 Disney Online 13,893 0.4 Viacom Digital 13,528 0.4 Metacafe 13,090 0.4 *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. **Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
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