A new updated version of the BBC's hugely successful iPlayer is just "weeks away" and will add radio and personalisation.
The news came at Broadcast's Digital Channels Conference from BBC head of digital media technology Anthony Rose.
"In a few weeks time, we are going live with an all new iPlayer that has radio and TV all in the same interface," he said.
The recommendations will be based on genres and include an Amazon style "people who liked that, liked this".
Rose said that different personalisation techniques will be tested over the next two to three months and will then "have a shoot-out" to decide which are adopted (Why not just use a combination of all the several different techniques available, a la Sky? - Ed).
Broadcast magazine said Individual users on shared computers will be able to protect and build on their own profile with a personal log in, possibly by selecting an avatar. Rose predicted that a lot of the scheduling for these genre clusters will be done by computer but said there will always be a need for human schedulers.
"The endgame is that the linear scheduler isn't quite dead yet. Long live the online scheduler," he said.
As yet there's no word on whether they'll be keeping the delightful black and pink or upping the encoding rates.