Macs help Trek get the message out

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“We’ve got some incredible products,” says John Burke, president of Trek Bicycle. “But if you don’t tell people about them, it doesn’t really matter.” Not about to let that happen, Trek uses their Macs to create videos as marketing and training tools. “We’re using podcasting to talk” directly to consumers about Trek bicycles. As a result, “they’re walking right into the retailers asking for the product.”

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