BBC's embedded player boosts traffic by 50%

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Part of the BBC's web revamp included adding an embedded, Flash-based media player and not before time - I'd lost count of the number of stories I'd abandoned trying to view because of problems with plug-ins and updates.

The BBC said today that the new player had driven a 50% increase in both user numbers and views. Daily users numbers risen from 528,000 to 762,000 while the number of video plays each day has increased from 636,000 to 978,000. And the number of clicks through to video from a text story have risen from an average 2.5% to 20%.

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