7-in-10 Users Watch Online Video in a Week

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<img alt="Burst Media" style="float:right;margin:0 0 0 5px;" border="0" height="120" width="200">Burst Media has released the results of a new study covering online video content and advertising. The survey was conducted in early October, 2011 of 1,025 online U.S. adults aged 18 or older and revealed that 71.6% of web users overall watch online content in a typical week--and 39.0% of all viewers spend between one and five hours per week with online video. Men aged 18-34 are the heaviest consumers of online video content, with 19.7% saying they consume 10 or more hours of video on the web per week.

Compared to standard display media on the web, viewers are more likely to interact and engage with online video. A relatively high number of all online viewers (18.2%) say they have taken an action based on what they saw within an online video advertisement--an action such as visiting the advertiser's website or making a purchase. One-quarter (24.1%) of men aged 35-54 say they have taken an action, as have 22.1% of women aged 35-54. At 26.3%, men aged 55 or older are the most likely group to take an action after viewing an online video ad.





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