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OK - So they are peddling their rubbish in rubbish quality on ITV.com, AND they're a partner in Kangaroo and NOW they've done a deal with itunes. OK, here's an idea that might boost their shareprice: why not just put it all onitunes and forget ther other two platforms? Maybe keep ITV.com for 7 day catch up. Christ, it's not rocket science. Or are they already hedging their bets on Kangaroo being a big fight and falling apart...?
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