ITV on itunes?

[Ray]

OK - So they are peddling their rubbish in rubbish quality on ITV.com, AND they're a partner in Kangaroo and NOW they've done a deal with itunes. OK, here's an idea that might boost their shareprice: why not just put it all onitunes and forget ther other two platforms? Maybe keep ITV.com for 7 day catch up. Christ, it's not rocket science. Or are they already hedging their bets on Kangaroo being a big fight and falling apart...?

[mjt]

ITV.com, iTunes and soon to be Kangaroo? Maybe I'm stupid but I don't get it either.

[VonTurbo]

I figure they are just spreading their content on as much metaphorical toast as possible. I guess having a presence in every field is a good thing. But toast with not enough butter doesn't taste too good. Sorry for the crap metaphore.