1.2m Sky customers have used Anytime

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Writing in MediaWeek Lucy Rouse says that ITV, C4 and Five are looking to VOD services to diversify their business, but notes that “VOD offerings from BSkyB – Sky Anytime – and Virgin Media – Virgin Central – are attractive add-ons, but are not revenue streams in their own rights”.

Rouse: “Whatever the story on advertising, consumer demand for online TV is set to continue growing. Sky director of on-demand Griff Parry says 1.2 million of the 1.9 million customers with access to Sky Anytime TV have already used its service. So, regardless of how VoD services are distributed – via PC or TV – they are here to stay and will become increasingly important for broadcasters seeking to diversify beyond the ad-funded TV model”