Virgin Media video-on-demand will overtake Channel 4

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Virgin Media says that within a year its customers will spend more time viewing its video-on-demand service than watching Channel 4. Customers of the British cable television company use the video-on-demand service 22 times a month on average. "We are at the start of a fundamental shift in the way people consume TV," Virgin Media chief executive Neil Berkett told delegates at the Cable Europe conference in Madrid.
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